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A strong background in Social Sciences and Marketing had allowed Paula Limena to enter with excellence in the world of consumer and market trends.
Paula Limena is now based in São Paulo, Brazil. During the time she lived in NY (specializing in Fashion Marketing/Merchandising at Parsons), Paula's had the opportunity to work with The Color Association of The United States, Dazian Fabrics and EI DUPont de Nemours. After going back to Brazil, she remained 4 more years with DuPont, always with the Trends Research assignment as well as the market development responsibility for the Ready to Wear, Intimate Apparel and Swimwear businesses. Her last project at DuPont was the Hotel Lycra®, in 2003, the first brand experience ever, inside the 100 years company; conceived, designed and implemented under her leadership.
From 2004 on, Paula decided to run her own business. Imageneer Consulting had started its operations since 2004. Some of the customers are: Carlos Miele (fashion designer), Pirelli (tyres), Brastemp (Whirlpool), The Museum of Modern Art (São Paulo) and Jum Nakao (fashion designer). Imageneer's range of services go from product development (including sourcing of materials) to branding. Paula Limena is a teacher of Marketing and Brand Management at Istituto Europeo di Design and Universidade Anhembi Morumbi.
Paula also dedicates time to a special group study including Semiotics, Philosophy and Complexity.
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