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| Nurhan Keeler |
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| Area: Habitat, values, financial services, media, FMCG, entertainment, youth, mobile communication |
| Occupation: Founder and director of Trend Group |
| Base: Istanbul, Turkey |
| Contact: nurhankeeler@trendgroup.net |
| Web: www.trendgroup.net |
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Being one of Trend Group’s founders and manager, Nurhan Keeler studied philosophy and Ancient Greek, and she later lived in Athens for two years.
She uses semiotics, ethnography, psychology and social anthropology methods to find out about lifestyles, consumption patterns, rituals, living space, daily life and cultural attitudes of people. She also spends time to observe individuals and social groups as much as she can.
Her recent surveys analysed the latest evolutions of values, habitat, mobile youngsters or women and translate them into the context of local consumers. She also provides consultancy on applying these trends in marketing and sales activities.
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