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| INTRODUCTION |
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In today's business environment responding to the consumers need is becoming an even greater challenge for suppliers, brands and retailers.
Away from static customer surveys or versatile trend information reviews, the Style-Vision reports explore the dynamic, mood, lifestyle and psychographic drivers of consumption.
Through scenario building they reveal why and how the consumers will buy, depending upon their moods and the occasion.
Each trend report contains a collection of vibrant scenarios that illustrate how the consumers will behave in different SITUATIONS depending upon their MOODS.
The scenarios are based from comprehensive research of marketing and sociological factors (market studies, expert network, professional press, etc.) as well as design directions (fairs, network of designers, catwalks, press and magazines).
Each scenario provide a synthetic view of main concept, storyline and style directions, indicators and background details, critical keywords, associated colors, materials, shapes and sensations.
Thus they form a guide of essential input and stimuli for design, strategy, development, innovation, and marketing teams alike.
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| VOLUME 2 - [top of the page] |
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| time management - management of time |
| Release date: January 2003 |
| Publisher: Style-Vision, France |
| Focus: Consumer lifestyles and attitudes |
| Languages: English and French |
| Number of images: 200 high-definition |
| Number of pages: 40 pages |
Price*: 1960 euros
(ex. VAT, delivery charges included) |
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| Introduction |
Free time, time for experience, duration...The notion of time, and the value we retrieve from it, is at the core of our society and came out as our annual theme of the volumes of Life attitudes to 2006.
In Volume 1 of "Life attitudes to 2006", we zoom on from the management of time to focus on FREE TIME to understand how we (consumers) manage the complexity of free time and the anguish it may bring about?
There is an irretrievable shift from time tied up by production, symbolized by work, towards free time, symbolized by leisure activities. How do we manage the time that is gained in private and working life?
Leisure activities are becoming a key value to define our identity. But the risk of hyper-activity still affects our free time because we are obsessed about time wasted. How do we control our hyper-activity and impatience? How do we find a new balance, a mental comfort, between the fear of wasting time and the dream about perfectly spent time?
The issues are already here, opposing those who have the buying power to allow for leisure consumption and those who haven't, between those who succeed in managing their free time and those who don't.
Two hours for myself, a week-end, a dinner at home, an instant of luxury are all examples of the typical situations of free time in which we are experiencing a moment of free time. Depending upon our specific moods, we will react differently to each situation, triggering a series of personalized scenarios.
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| VOLUME 2 - [top of the page] |
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| rhythms and experiments of time |
| Release date: June 2003 |
| Publisher: Style-Vision, France |
| Focus: Consumer lifestyles and attitudes |
| Languages: English and French |
| Number of images: 200 high-definition |
| Number of pages: 40 pages |
Price*: 1960 euros
(ex. VAT, delivery charges included) |
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| Introduction |
In Volume 2, we pursue the exploration of the complex nature of TIME depending upon the MOOD of the individuals.
We focus on the rhythms and experiments to better understand why, despite the irretrievable shift towards more free time we feel so chronically short of time.
The fact is that we live mostly (not to say exclusively) in the present time. The overdose of present plays a significant role in our time sickness and confusion.
Feeling overloaded by the present time, we are disturbed by the different paces of time. How to manage those rhythms and their changes? We have to learn how to deal with these different tempos to build up our life balance and mental comfort. Acceleration or slow down, peak or break, all these situations will convey our sense of comfort and mobility, quietness and speed.
Centered on the present moment, neglecting the past and the future, we feel confused while tackling the superimposed events of our personal life. How to get through these experiments? Crisis, obsession, relations or repulsion mark our progress through life. These intense moments will reveal our personality and our capacity to create and grow, if we accept the challenge and acting with good will and trust.
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| VOLUME 3 - [top of the page] |
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| tomorrow's time > time selection , time duration |
| Release date: October 2003 |
| Publisher: Style-Vision, France |
| Focus: Consumer lifestyles and attitudes |
| Languages: English and French |
| Number of images: 200 high-definition |
| Number of pages: 40 pages |
Price*: 1960 euros
(ex. VAT, delivery charges included) |
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| Introduction |
In Volume 3 of "Life attitudes to 2006", we pursue our exploration of the future consumer attitudes towards time though scenario building.
We focus on time selection and time duration to better understand how consumers manage their perception of the length of time.
Perceiving time exclusively as present time, most consumers have to adapt and invent. How?
Absorbed by the present moment, consumers still want to limit the power of present time. How? By selecting specific moments disconnected from the normal course of the time, for example at the beach or the seminar shopping or the bath. These situations will convey a sense of priority.
Feeling the supremacy of the present time, they can also compromise with it. Building a sustainable routine to live comfortably through our daily life or smoothing disturbances by developing in transit strategies are typical situations that will reveal the increasing sense of adaptation. At last, but not at least, imagination offers us a capacity to invent our personal time. Future consumers will express this freedom through living art or the old dream of a new start: upgraded living.
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