| |
 |
| |
Insight India 2008
Indian Design and Consumer Trends
November 4-5, 2008: Conference & Workshop
IDC, IIT, Mumbai, India
|
|
|
After Mumbai, London and Copenhagen, Insight India 2008 took place in Mumbai again on Nov 4-5th 2008.
A two day round table dedicated to Trend and Design strategy for India, Insight India 2008 was hosted by the Industrial Design Centre located at Powai on the green campus of the Institute of Information Technology. The conference and workshop gathered design, trend and marketing experts and academics as well as design and marketing professionals from leading international and India groups such as Asian Paints, Nokia, Crompton Greaves (Appliances), LG, HCL (Appliances), Ganjam (Jewellery) or Ruby Malls (Fabric).
For these innovative leaders, it is important to stay tuned with the increasingly complex expectations of the Indian consumers in a fast moving society. In addition to this, Indian companies are now ready to affirm more their design identity and brand their products and services overseas. How do they handle this challenge?
During two days, we discussed global and local trends, design strategy as well as human-focused marketing techniques and segmentation models to meet these challenges.
I'd like to share with you a selection of pictures I took during my stay illustrating the key findings of this unique event.
Zoom on Mumbai2008
|
|
Testimonials
"Mumbai Seminar 2008 was a new view to the prevalent evolving lifestyles around us. I shall amplify it to use into my field of work. I was extremely impressed by the "Mood Theory and Analysis" ".
Shruti KNR, Industrial Design, LG India.
"The workshop was well organised. I particularly enjoyed Manoj and Genevieve's the most. Looking forward to upcoming events."
Aparna Gujral, Design Director, Ganjam.
"I enjoyed the trend experiment and particularly as team member during the workshop. Congratulations to you and Mr.Manoj for creating such a event in India and thus triggering an Indian debate on trends."
Guruprasad Kuppu Rao, Crompton Greaves Global R&D Centre.
"INSIGHT 2008 was a great learning and very informative for me."
KIRAN PD, Industrial Design, HCL Technologies Ltd.
|
|
| Read more testimonials from previous events. |
|
|
|
|
|
|
|
