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The first Korean Event for Trend Creators
Korean Design and Consumer Trends
January 14-15th, 2009: Conference & Workshop
COEX 3rd FL. Grand Conference Center, Seoul, Korea
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Trend, creativity, innovation: an anti-recession cocktail!
In recession times, innovation and creativity are crucial to open new routes and seduce the consumers while maintaining margins.
Insight Korea 2009, the first conference and workshop on Global Trends and Korean Insights took place on January 14-15th at COEX, Seoul.
During two days, participants learnt more about consumer trends from a global and Koran perspective and gained a deeper knowledge on trend research, from identification to application.
Insight Korea, a multidisciplinary vision on the future Korean consumers
Organized by S-Vision in collaboration with Korean partners, PFIN (creative agency) and KORTRI. (trend research institute), the event gathered business experts, academic researchers and creative professionals from different disciplines and industries. Participants from Hyundai (automotive & construction), LG (electronics & cosmetics), Korean Telecom, Amorpacific (cosmetics), Kyowon (health care) as well as different Korean Industry Support centres (fashion, silk, and departments form the Seoul University joined the conference and workshop to interact with business experts (Jay Lee, Jang-Joong Kim), specialists of consumer and design trends (Kyeong Hoon Kim, Soojin Yoo, Genevieve Flaven, Chiho Kim).
Have a look at our visual report: Zoom on Seoul 2009!
"I had great times at this event and it helped me to understand how to read trend."
J.Y Park, Marketing Specialist, Amorpacific.
"Thank you for your nice presentation of future's design trends. I couldn't take my eyes off on your lecture."
Y.S Kim, head of Design team, Hillstate (Hyundai construction)
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| "a great experience" - "motivating" - "a comfortable and fun setting" - "new trends and rapidly developing new ideas" - "many experiences and opportunities."... |
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| Who said what? Read the testimonials from previous events. |
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| Event Partner: |
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Korea Trend Research Institute
www.kortri.co.kr |
PFIN offers trend spotting, strategic analysis, design planning with firstviewkorea and consulting services to more than 300 companies in Korea & China
www.pfin.kr |
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